Effective Ways to Utilize Video For Non-Profit Organizations
Video brings the important work of non-profit organizations to life, but are you exhausting every possibility for video to get your message across? If a picture is worth a thousand words, then a video can be exponentially more effective at communicating your mission. By showing the important work you and your team do, you are connecting with your audience and possibly creating new partners. Here are several important ways video can be used for your organization:
Professional video production companies can raise the bar on your nonprofit’s reputation.
Use video to give brief updates, behind the scenes chats and new briefs to your clientele or on social media. You don’t need anything fancy; just pull out your phone and shoot it yourself. It’s fast, easy and can be very effective.
Have an attitude of gratitude! Use video to thank donors. Depending on the number of people this includes, you could either post a video of the CEO/founder online and send a link to donors, post it on social media, or for some donors you may consider shooting a personalized video greeting for one individual or business.
Tribute videos can be effective ways to highlight a person or group. A brief tribute video to thank volunteers, staff, etc can boost morale and build your team. Folks on your team will appreciate being highlighted!
Annual Reports/Year in Review are far more compelling in video than just on paper. Take time to script this, though, so it will be quick-moving and brief.
Spotlight: Highlight a person or a ministry within your group. Your organization shows gratitude, and hopefully inspires others with the excellent work going on within it. In particular, if you have an upcoming event, you may want to spotlight the ministry planning the event, or just highlight the specific event.
You may want to consider investing in a promotional video, professionally created, to place on your homepage of your website. This video can encapsulate your mission and highlights, capturing the crux of your message in a brief, visually appealing way.
Fundraising/Capital Campaigns are another way to use video, and often a professionally shot and edited project is most effective. The goal would be to tap into the inspirational and emotional elements of your organization, to compel others to get involved, donate, etc.)
Take small steps to infuse video into different facets of your organization’s advertising/PR efforts. Be sure to post your videos, once complete, on Facebook, Instagram, LinkedIn and Twitter, as well as your nonprofit’s website. In no time, you’ll be creating a strong presence in a variety of creative ways, sharing the importance of your nonprofit’s valuable work.
SOURCE: https://www.youtube.com/watch?v=uXBZ9I7JSCY
