So you’re trying to promote your organization and tell a compelling story. How do you begin?

Storytelling has been used as a form of meaningful communications for thousands of years—the cave paintings of Lascaux Caves in the Pyrenees Mountains in southern France affirm this fact. But the art of storytelling—of weaving together threads of compelling components—can be tricky. The fact is, we’re wired for a story—that’s what we remember. An impactive story can have a powerful effect on our actions, decisions and opinions— it can be a game changer.